Digital Marketing Portfolio
Chiara Poncato
Table of content
About Me
Are you seeking a marketing visionary to elevate your business? I’m Chiara Poncato, a seasoned Digital Marketing expert. My expertise spans all major social media platforms, poised to drive your business to new heights.
With an extensive background in diverse ad agencies, I’ve honed my skills in crafting data-driven Digital Marketing Strategies, translating marketing efforts into measurable ROI.
My hands-on experience surpasses 10,000 hours in the field, underpinned by a robust portfolio featuring Italian and global businesses across various industries, for a total investment of more than € 1.5M.
My focal strengths encompass Multi-channel marketing, Digital Strategy formulation, and the expansion of international brands.
My skills over time
Resume
Digital Marketing Team Leader
and Media Planner
Nitro Digital
February 2022 – July 2023
Led a team of 3-5 specialists, coordinating with a junior campaign manager, asset manager, UX specialist, and freelance copywriters and graphic specialists.
Engaged with publishers and purchased advertising spaces for clients in reputable journals.
Developed cross-platform advertising strategies for national and international B2B brands.
Previous roles:
Senior Digital Strategist
Ideandum srl
November 2020 – January 2022
Event planner & Personal Assistant
ADC Eventi
September 2020 – November 2020
For previous experiences going back to 2016, visit chiaraponcato.com
In a nutshell
365° web marketing expert
7+ years of experience 60 + clients in B2B and B2C € 1.5M on ad investments managed
economics & management bachelor degree
I studied in Ca' Foscari University of Venice, attending the international curriculum taught in English. I have a minor in marketing & communication. I also am proficient in data analysis and statistics.
team leader in ad agencies
I have always been working inside web marketing agencies, and I'm looking for an employer. I am not a freelancer, unfortunately, so I cannot provide freelance work.
Case studies
The event marketing strategy that allowed a business to grow during the pandemic
#EventMarketing #InfluencerMarketing #LocalCampaigns
✔ Increased brand awareness in the local area
✔ 45% increase in bar clientele
✔ Successfully facing hospitality industry challenges during the pandemic
The Automated System that Streamlined Operations and Boosted Conversion Rates
#Automation #Management
✔+ 300h saved a year
✔ +37% conversion rate
✔ Offline acquisition trackability
The Affiliate Marketing Strategy that improved conversion rates
#DigitalMarketingStrategy #UXExperience #AffiliateMarketing #Influencers
✔CTR improved by 200%
✔ 500% ROAS
✔Influencer Marketing optimized
Would you like to work with me?
Do you think I’m a good match for your business? Reach out!