I’m Chiara Poncato
My curriculum
My curriculum
In a nutshell
Get To
Know Me.
I am Chiara Poncato, a Digital Marketing Strategist. I have a solid knowledge of all social media platforms and can help your business grow to its full potential.
I achieved more than 8000 hours on the field and a strong portfolio of Italian and international businesses in any sector. My core competencies are Multi-channel marketing, Digital Strategies and International Brand Development.
In a nutshell
365° Web Marketing and Cross-Platform expert
5 years of experience
40 + clients in B2B and B2C
€ 150'000 + of Facebook Ads investments
€ 100'000+ of Google Ads investments
ECONOMICS & MANAGEMENT
BACHELOR DEGREE
I studied in Ca' Foscari University of Venice, attending the international curriculum taught in English.
I have a minor in marketing & communication.
I also am proficient in data analysis and statistics.
EMPLOYEE & TEAM WORKER IN AGENCIES
I have always been working inside web marketing agencies, and I'm looking for an employer. I am not a freelancer, unfortunately, so I cannot provide freelance work.
My last job:
Digital campaign manager
global
nitro digital
February 2022 – July 2023
My last job:
Digital campaign manager
global
nitro digital
February 2022 – July 2023
01.
Web Marketing strategies
Cross-platform advertising strategies for national and international B2B brands
02.
Direct media buying
I engage with publishers and buy spaces on behalf of my clients on the most reputable Journals
03.
Data analysis
I take care of reporting and improving all of our campaigns with a data-driven approach.
Would you like to work with me?
Do you think I’m a good match for your business? Reach out!
My previous experiences
SENIOR DIGITAL STRATEGIST
IDEANDUM srl
November 2020 – January 2022
Web Marketing Strategies:
Cross-platform advertising strategies for national and international B2B brands
Definition of the scale of value and implementation of marketing strategies coordinated and in line with company objectives
CRM, Marketing Automation and Inbound:
Development, creation and implementation of complete marketing funnels
Development of cross-platform automation processes (email marketing, lead generation, lead nurturing)
Implementation and updating of contacts on CRM (HubSpot, ClickDimensions)
Implementation of post lead generation pipelines
Web Marketing:
Strategic planning and implementation of social media marketing campaigns (Facebook, Instagram, LinkedIn)
Planning, realization, monitoring and implementation of web marketing campaigns through Google Ads
PERSONAL ASSISTANT
ADC EVENTI
September 2020 – November 2020
Personal assistant:
Management of all communication flows, by telephone and by mail;
Management of the personal and professional agenda
PR:
Preparation and writing of press releases;
Management and updating of contact databases;
Sending and managing invitations and reservations for events;
Coordination with authorities and the press;
Organization of events:
Assistance in the selection of the location;
Assistance in coordination with suppliers and fitters;
Management of the access flow of participants, according to anti-Covid restrictions;
LECTURER of SOCIAL MEDIA MARKETING MASTERCLASS
at IAL FVG
January- February 2020
Trainer of the Social Media Management
private course with S. Tortelli
The training course, designed for freelancers and SMEs analyses all main Social Media Platforms, and teaches how to develop a strategic Editorial calendar. Follows the full program.
1) Social media: history, meaning, users and language
– Facebook
– Instagram
– LinkedIn
– Google My Business (ex Google+) and YouTube
– Pinterest, TikTok and other visual platforms
2) Create a Editorial Plan
– Buyer Personas Analysis
– Strategic selection of platforms
– Strategic content planning
– Editorial Plan simulation
SOCIAL MEDIA MANAGER
AQUATTRO FVG – agenzia di comunicazione
November 2018 – November 2019
Social Media Management:
Definition of the brand’s social communication strategy
Production and programming of editorial plans
Strategic planning and implementation of social media marketing campaigns (Facebook, Instagram, LinkedIn)
Web Marketing:
Definition of the brand’s online communication strategy
SEO content production
Strategic conception of landing pages and creation of related contents.
Email Marketing:
Campaign planning and implementation
Creation of funnels oriented to specific business objectives
Content production
LECTURER of SOCIAL MEDIA MARKETING MASTERCLASS
at IAL FVG
March – April 2019
Trainer of the Social Media Management
private course with S. Tortelli
The training course, designed for freelancers and SMEs analyses all main Social Media Platforms, and teaches how to develop a strategic Editorial calendar. Follows the full program.
1) Social media: history, meaning, users and language
– Facebook
– Instagram
– LinkedIn
– Google My Business (ex Google+) and YouTube
– Pinterest, TikTok and other visual platforms
2) Create a Editorial Plan
– Buyer Personas Analysis
– Strategic selection of platforms
– Strategic content planning
– Editorial Plan simulation
WEB MARKETING SPECIALIST
AQUATTRO srl
March 2018 – November 2018
Social Media Management:
Definition of the brand’s social communication strategy
Production and programming of editorial plans
Strategic planning and implementation of social media marketing campaigns (Facebook, Instagram, LinkedIn)
Web Marketing:
Definition of the brand’s online communication strategy
SEO content production
Strategic conception of landing pages and creation of related contents.
Email Marketing:
Campaign planning and implementation
Creation of funnels oriented to specific business objectives
Content production
SOCIAL MEDIA MANAGEMENT ASSISTANT during ECOCASA Energy 2018
#Fuoridaglischemi – Sara Tortelli
January-February 2018
Social Media Management:
Content writing and programming;
Comunity management;
Support in the definition of social media marketing editorial plans
Blog Management:
Update of the event’s website;
Keep up to date the press releases;
Writing of blog articles
Email Marketing:
Campaign planning and implementation
SOCIAL MEDIA MANAGEMENT INTERNSHIP
AQUATTRO srl
September-October 2017
Social Media Management:
Content writing and programming;
Comunity management;
Support in the definition of social media marketing editorial plans
Account Manager Assistant:
Overview of the internal planning;
Setting due dates and distibuting the work among the team to meet them;
Education
Education
BACHELOR DEGREE
BACHELOR DEGREE in ECONOMICS and MANAGEMENT (English curriculum)
September 2014- November 2020 (part-time student)
Ca’ Foscari – University of Venice (IT)
HIGH SCHOOL GRADUATION (G.G.E. A-Level)
HIGH SCHOOL DIPLOMA in CLASSICAL STUDIES
September 2009 – June 2014
Liceo Ginnasio Statale A. Pigafetta, Vicenza (IT)
Certificates
GOOGLE ADS PARTNER
January 2023
GOOGLE ADS SEARCH CERTIFICATION
January 2023
Achieved January 15 2023
Completion ID: 138874565
HUBSPOT INBOUND CERTIFICATION
July 8 2021
Certification Code:
71ba722ce37c438bb968dbf
d7c22797c
HUBSPOT MARKETING CERTIFICATION
May 28 2021
Certification Code:
0e8a446fa50e4f0d960a7f
b898acdcef
GOOGLE ANALYTICS CERTIFICATION - GIAQ
April 28 2020
GAIQ- GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION
Achieved April 28 2020
Completion ID: 49395469
Other activities
Other activities
CAE CERTIFICATE– Advanced English
February 2013
Cambridge University CAE certificate – level C1
TRAINING SEMINAR
July 16-18, 2021
Web Marketing Festival 2021
WORKSHOP GOOGLE ADS
By V. CELLETTI – January 22, 2019
Training on the development and professional setting of Google Ads campaigns for lead generation
WORKSHOP “LANDING PAGE EFFICACE”
By V. CELLETTI – January 21, 2019
Training on the development of landing pages, using subliminal messages, neuromarketing and other techniques
TRAINING SEMINAR
20-22 June 2019
Web Marketing Festival 2019
TRAINING SEMINAR
21 September 2018
“Digital marketing – in 2018 – designed for B2B companies” – Moca Interactive
TRAINING SEMINAR
21-23 June 2018
Web Marketing Festival 2018
SOCIOLOGY COURSE
September- November 2016
Ca ‘Foscari University – Prof. Bertin Giovanni
PSYCHOLOGICAL PROFILING TRAINING
April 2016
Alberto Contu for AQUA business network
TRAINING OF EFFECTIVE COMMUNICATION TECHNIQUES
March 2016
Alberto Contu for AQUA business network
PROXEMICS AND ACTING WORKSHOP
October 2011- June 2014
Supported by Marco Zoppello at the Ariston Theater Bolzano Vic
SEMINAR on MARKETING TECHNIQUES
March 2013
At Thermal s.p.a
Skills
HARD SKILLS
LANGUAGES
Would you like to work with me?
Do you think I’m a good match for your business? Reach out!