#DigitalMarketingStrategy #UXExperience #AffiliateMarketing #Influencers
Background:
The client, a leading European distributor of electromedical and wellness products, forged partnerships with major retailers like Boots, Otto, and Argos during 2021 and 2022.
The main goals was to drive sales through the retailers websites
Ever since I optimized the acquisition funnel
-40%
Cost Per Click (CPC)
+206%
Click Through Rate (CTR)
Challeges
Campaigns were done in parallel to promotions and were lasting 4-6 weeks per round, giving us minimal optimization time.
Visitors were directed to retailer websites. This also meant the campaigns could not be optimized for conversions
Fierce competition in both SEM and social media for common products.
Solutions and Marketing strategy
Over the course of one year we developed more and more precise audiences to target with our campaigns.We also adopted agile budget allocation based on audience response.
Copy was optimized with SEO and copyeìwriters. Visuals were produced from static to video.
We included more and more platforms for the campaigns as the expertise was growing with ROI. We also suggested the addition of 3rd party conversion tracking softwares
As we did multiple campaigns, influencers were involved more and more in th production of visuals. We were also able to plan and capitalize seasonality.
Proven Success: first and last campaign comparison
In this case history, our web marketing efforts and asset creation gidance brought forward the brand and its profits.
Remarkable Results:
Our first campaign (2022)
€15,199.56
€0.43
4,627,659
€3.28
35,311
0.76%
Our last campaign (2023)
€116,897.60
€0.28
18,140,652
€6.44
422,457
2.33%