The Affiliate Marketing Stratey that improved conversion rates

#DigitalMarketingStrategy #UXExperience #AffiliateMarketing #Influencers

 

Background:

The client, a leading European distributor of electromedical and wellness products, forged partnerships with major retailers like Boots, Otto, and Argos during 2021 and 2022.

The main goals was to drive sales through the retailers websites

Ever since I optimized the acquisition funnel

-40%

Cost Per Click (CPC)

+206%

Click Through Rate (CTR)

Challeges

Short campaigns

Campaigns were done in parallel to promotions and were lasting 4-6 weeks per round, giving us minimal optimization time.

Limited control over destination

Visitors were directed to retailer websites. This also meant the campaigns could not be optimized for conversions

Intense competition

Fierce competition in both SEM and social media for common products.

Solutions and Marketing strategy

1. Audience optimization

Over the course of one year we developed more and more precise audiences to target with our campaigns.We also adopted agile budget allocation based on audience response.

2. Ads optimization

Copy was optimized with SEO and copyeìwriters. Visuals were produced from static to video.

3. Multichannel campaigns

We included more and more platforms for the campaigns as the expertise was growing with ROI. We also suggested the addition of 3rd party conversion tracking softwares

4. Capitalize influencer marketing and seasonality

As we did multiple campaigns, influencers were involved more and more in th production of visuals. We were also able to plan and capitalize seasonality.

Proven Success: first and last campaign comparison

In this case history, our web marketing efforts and asset creation gidance brought forward the brand and its profits.

Remarkable Results:

  • Demonstrated growth and improvement across campaigns.
  • Substantial increase in campaign investment, with the latest campaign being seven times the budget of the first.
  • Significant contribution to a Return on Ad Spend (ROAS) of 500%.
  • Achieved a 40% reduction in Cost Per Click (CPC).
  • Elevating Click-Through Rate (CTR) from 0.75% to an outstanding 2.33%.

Our first campaign (2022)

Investments

€15,199.56

CPC

€0.43

Impressions

4,627,659

CPM

€3.28

Clicks

35,311

CTR

0.76%

  • Channels:
    • Meta
    • Google search and display
  • Static, branded images as assets
  • No product promotion on Boots
  • No tracking system for conversions

Our last campaign (2023)

Investments

€116,897.60

CPC

€0.28

Impressions

18,140,652

CPM

€6.44

Clicks

422,457

CTR

2.33%

  • Channels:
    • Meta
    • Google display
    • TikTok
  • Video assets produced by influencers 
  • Seasonal product promoted 
  • Gethatched to track sales in Boots